Microsoft Unveils AI-Powered Bing and Edge: The Future of Search and Browsing
Key Points
- Microsoft and OpenAI have collaborated to create a new Bing search experience powered by AI technology.
- The new system offers faster, more accurate results than ever before and integrates search, browser, and chat into one interface.
- Edge has also been improved with an adaptive design that optimizes user experience no matter what web page they are on.
- To ensure responsible innovation, Microsoft and OpenAI have committed to responsible AI practices, including transparency, privacy, and responsible use.
Microsoft recently unveiled its latest technological advancements in the form of a newly-designed AI-powered Bing search engine and Edge web browser. Microsoft has leveraged the power of OpenAI to create a model that surpasses the capabilities of existing models, including ChatGPT. This cutting-edge technology promises users a more efficient and effective browsing experience.
Microsoft aims to bring excitement in exploration and satisfaction in discovery and optimize the use of information to individuals. By revitalizing the most widely utilized tools on the internet, the search engine and browser, Microsoft hopes to optimize the world’s benefits from the web.
AI will fundamentally change every software category, starting with the largest category of all – search. Today, we’re launching Bing and Edge powered by AI copilot and chat to help people get more from search and the web.
Satya Nadella, Chairman and CEO of Microsoft.
The modern online landscape can be overwhelming, with endless information and websites at our fingertips. Microsoft reports that about 10 billion search queries are made daily, but only half receive a response. This happens because users sometimes use search for purposes it was not designed for. While search is effective in finding websites, it often struggles to address more complex issues.
Bing and Edge aim to simplify this by providing a more intelligent and personalized search experience. The new and improved Bing and Edge will provide its users with the following benefits:
- Elevated Search Capabilities: Bing offers a refined search experience by delivering prompt and relevant results for popular queries like top news stories, movie showtimes, and local business information. Adding a comprehensive answers sidebar further boosts the efficiency of your search.
- Comprehensive Responses at Your Fingertips: Bing takes the effort out of searching by delivering the most relevant information across the web. Imagine you’re planning a home renovation project and need to find the best suppliers for materials. Bing quickly provides you with a list of trusted and highly rated suppliers in your area, so you can easily make informed decisions.
- Revolutionizing the Chat Experience: Bing takes the stress out of complex research projects. Suppose you’re starting a new business and need to find the best legal and financial advisors in your area. In that case, Bing’s advanced chat feature provides interactive support to help you refine your search and find the complete information you need to make informed decisions. You can confidently take action on your research findings with convenient access to relevant links.
- Igniting Your Creativity: Bing offers a comprehensive solution for all your information needs. Whether you’re looking to plan a romantic surprise for your significant other, research the best schools for your child, or prepare for a presentation, Bing has you covered. With advanced features that generate content, provide interactive support, and include source citations, you can easily be confident in the information you receive and take action on your findings.
- A Refreshingly New Edge Experience: The Edge browser has been transformed with cutting-edge AI technology and a sleek design. Its innovative Sidebar now offers two powerful functions: Chat and Compose. Quickly gain insights from financial reports or easily compare data using the Chat function. When you need to create a professional post, such as a LinkedIn update, the Compose function provides prompts to get you started and assists with refining the tone, format, and length of your content. Edge’s adaptive capabilities ensure an optimal experience, no matter what web page you’re on.
Transforming Searches With Artificial Intelligence
Reinventing search with AI, Bing is ushering in a new era of possibility. With four distinct technological advancements powering the experience, finding exactly what you’re looking for has never been easier:
- The OpenAI large language model Bing uses is more powerful than ChatGPT and GPT-3.5, giving searchers faster, more accurate results customized specifically for search queries.
- Microsoft’s Prometheus model builds upon these capabilities by offering improved safety and reliability in results.
- AI models have also been applied to Bing’s core search algorithm, leading to the largest leap in relevance for two decades – even basic queries are now more accurate and relevant.
- A new unified user experience integrates search, browser, and chat into one interface to unlock unprecedented access to the web.
Powered by Azure’s AI supercomputer and OpenAI models, Bing is unlocking groundbreaking search experiences. Leveraging powerful technology, the new experience offers faster, more accurate results than ever – thanks to optimizations designed for the platform.
Microsoft and OpenAI: Responsible Innovation for the Future
Microsoft and OpenAI are paving the way for the future with responsible innovation. By leveraging AI technology, the two organizations have created a new search experience that revolutionizes how people connect to the web.
Microsoft and OpenAI have developed protocols to ensure that the use of AI technology is responsible and compliant with ethical standards, such as the following:
Data Safety and Security
Microsoft and OpenAI have taken a proactive approach toward ensuring the safety of user data. The companies have implemented robust security measures to protect against harmful content and are continuously working to address challenges such as disinformation, content blocking, and the promotion of discriminatory material. These efforts align with the company’s AI principles, aimed at providing users with a secure and trustworthy platform.
Blocking Misinformation and Disinformation
Microsoft and OpenAI have prioritized protecting users from misinformation and disinformation by implementing rigorous review processes and utilizing AI technology to detect and block false or misleading content. This ensures that users receive accurate information when using their search tools.
Ethical AI Development
Microsoft and OpenAI are committed to ethical AI development, following industry standards and guidelines to ensure that AI technology is developed responsibly and sustainably. This involves using transparent machine learning algorithms that can be audited to ensure they are free from bias.
With their commitment to responsible innovation, Microsoft and OpenAI are shaping the future positively and positively. They are enabling people to connect to the web in new and innovative ways while ensuring that the technology is developed ethically and sustainably.
Wrapping Up
The collaboration between Microsoft and OpenAI marks a significant milestone in advancing AI technology and its responsible use. The new Bing search experience represents the pinnacle of their efforts, offering users a streamlined, effective way to access information and connect with the web. With features like Chat and Compose functions and an updated Edge browser, users can expect a more personalized, user-friendly experience. The new Bing is available now in a limited preview on desktop, and anyone can visit bing.com today to try sample queries and sign up for the waitlist.
